Link Insertions

Link Insertions and Niche Edits for SEO Agencies

Contextual links placed into existing, relevant articles. A faster alternative to a new guest post when a suitable page already exists.

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What a link insertion is

A link insertion, also called a niche edit, adds a link to your client's page inside an article that is already published and indexed. Instead of writing a new post, the link is placed in a sentence or paragraph that fits the topic.

Because the page already exists, link insertions can be quicker than guest posts and need no new article. The trade-off is that you choose from pages that are available, and you have less control over the surrounding content.

How we choose pages

We look at the page, not just the domain.

Topical relevance

The page should already cover a topic close to your client's page, so the link reads naturally.

Indexed and visible

We prefer pages that are indexed and have real organic visibility, within your DR and traffic criteria.

Country and niche

Filter by target country and niche, where suitable pages are available.

Anchor and context

We agree the anchor text and the placement context with you before the link goes in.

Bulk campaigns

Link insertions work well for agencies that need volume across several clients each month.

Agreed terms

How long a link is expected to stay live and what happens if it changes are agreed per campaign.

Choose link insertions when

  • You want speed and the topic already has strong pages
  • The budget suits a link on an existing article
  • You need volume across several clients
  • You do not need a new article on the site

Choose guest posts when

  • You want full control of the content and anchor context
  • You want a new page about a specific topic
  • There is no good existing page for the topic
  • Brand mentions and authorship matter
Process

Simple Fulfillment. No Complicated Process.

Five straightforward steps to get your client's campaign up and running.

01

Send Requirements

Tell us your client's niche, target URLs, anchors, preferred metrics, countries, link quantity and budget.

02

We Build the Campaign

Our team filters available opportunities according to your requirements.

03

Review & Approve

Receive the proposed placements for review where applicable.

04

Content & Publishing

Content and placement coordination is handled according to the agreed campaign workflow.

05

Receive the Report

Get published URLs and campaign details in a clear report.

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Things worth knowing

We do not guarantee rankings, and availability depends on your niche and criteria. Certain restricted industries are excluded.

For a deeper comparison read Guest Posting vs Link Insertions: Which Is Better? or look at our guest post service.

Related guides

Guest Posting vs Link Insertions: Which Is Better?

How they differ in cost, speed, control and risk, and how to choose for each campaign.

Read the guide

Anchor Text Ratio for Guest Posts: A Practical Guide

The main anchor types, what a natural mix can look like and how to plan anchors before you order.

Read the guide

Guest Post Pricing: How Much Should You Charge or Pay?

Typical price ranges by DR, traffic and niche, and how to check whether a quote is fair.

Read the guide

All guides

Got Questions?

Frequently Asked Questions

In practice, yes. Both mean adding a link into an existing article. We use both terms on this site.
Usually the link goes into text that already exists, with a short sentence or paragraph adjusted if needed. We agree the context with you first.
Price depends on DR, traffic, niche, country and quantity. Request pricing with your requirements and we will reply with options.
Yes. Many agencies run mixed campaigns. Tell us the split you prefer, or ask us to suggest one.
No. Link building supports SEO, but rankings depend on many factors outside our control.

Need link insertions for a client?

Send us the requirements and we will come back with suitable options and pricing. A 10-link trial is a low-risk way to start.

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